Multimedia-Influence-Achievement Model (MIAM): Proposed New Model as Predictive Determinant of Academic Achievement

The recent outbreak of the COVID-19 pandemic has led to an increasing demand for new technologies transmit learning content and facilitate student learning. This article aimed at presenting a technology adoption model that examines influence multimedia exposure on motivation, eventual academic achievement. current study focus propels application in education students’ Using sample 354 students drawn from some secondary schools Yaounde, data was collected through questionnaire analyzed using Structural Equation Modeling (SEM). proposed Multimedia-Influence-Achievement Model (MIAM) tested validated SmartPLS 3.2.8 software. analysis showed high factor loadings related all items indicating goodness fit. results six hypotheses expressed by structural were supported data. Multimedia had significant positive relationship with self-efficacy, attitude toward motivation. self-efficacy equally have Furthermore, motivation is predictive determinant student’s In light above results, identification facilitating conditions prerequisite introduction teaching process.